What Selling Face to Face Taught Me About Writing Copy That Connects

you’ve missed the most powerful copywriting training on Earth.

My copy didn’t start converting because I learned new “formulas.”

It started working because I learned how to sell first.

Not just on paper.

But in real, face-to-face moments where I had to read body language,

hear what my customers weren’t telling me and know that there was no safety net to catch me if I got it wrong.

All I had was my voice and a product I believed in.

Before I ever wrote a single ad, I was a sales agent.

Then a car salesman.

I’ve stood in parking lots, closed deals on couches, and walked customers through buying decisions when their guard was up and their trust was low.

That’s where I learned what makes people lean in… and what makes them pull away.

If you're writing emails, sales pages, or ads that sound good but don’t get responses, these five lessons will shift everything:

Most writing is too polite.  It explains features, lists benefits, and hopes the reader cares.

But people don’t buy because of logic.

They buy to stop a pain they’re tired of feeling.

Speak to the pain first. Not in a dramatic way, but in a way that feels real.

In sales, I learned that “maybe later” means I didn’t hit the heart.

I danced around what mattered and I missed the urgency.

That taught me to stop hoping readers “get it.”

I started writing like I had only one chance to get through to them.

Because I do.

And so do you.

Sales taught me to listen first, hear what wasn’t being said and respond to what people really meant.

That changed how I write.

Now I write like I’m having a conversation, not giving a presentation.

When I used to sell face to face, I learned to close by connecting the dots. Not by begging or pushing.

It was simple:

“Here’s what you said you wanted.

Here’s how it can help you solve the problem now, where do we go from here?”

Now I write my CTAs to feel like an invitation, not a pitch.

I’m not forcing anyone down a funnel.

I’m just making the next step feel like the obvious one.

And once you start doing that, your content won’t sound forced.

It’ll start landing and getting real response.

Next week, I’m breaking down how to add your real voice to your message so you sound like you,

not a copy-paste robot or another ChatGPT clone.

If that’s something you’ve been struggling with, make sure you’re subscribed.

Because when your words finally sound like you, people listen more.