This One Part of Your Story Could Convert More Than Any Funnel Ever Will.

Let me say what most marketers won’t…

People aren’t buying your products, they're buying your backstory.

You’ve heard the saying before. Facts tell, stories sell. But let’s go deeper.

Before your clients can believe in your service, they need to believe in you.

You didn’t survive the late nights, the doubts or the detours just to blend in with brands that had it easy.

Because before they trust your solution, they need to understand why you refused to quit.

If they don’t hear why you built it, they won’t feel it and if they don’t feel it, they’ll forget it.

And being forgettable doesn’t convert.

They’re not looking for perfection, they’re looking for the fight that shaped you.

Take Airbnb, for example.

They didn’t start with funding or a polished plan.

Just air mattresses on the floor, trying to make rent.

That story  became a billion-dollar brand, one that changed how the world travels today.

Why?

Because a founder’s fire is contagious.

It’s not the features, it’s the founder’s journey that makes people lean in, trust you, and say yes.

Your struggle is your positioning.

Who you became in the process is what makes your offer believable.

If you’re hiding behind your product, you’re not just playing it safe, you’re playing it small.

I didn’t grow up dreaming about being a marketer. In fact I failed English more times than I want to admit.

But the part that stuck with me was persuasive writing.

Words that made people feel something.

I didn’t even know that was a real career choice.

No one taught it as a skill to have and worse no one mentioned it.

Then one day, I came across a random YouTube ad that changed everything.

That’s when it all clicked, I wasn’t bad at writing, I just hadn’t found my kind of writing yet.

Now I help founders turn their stories into sales by showing them how to connect before they ever pitch.

If your story isn’t on your homepage, your About page, or your sales calls, you’re missing the part that actually moves people.

If your story feels hard to write, good, that means it’s real.

Contact me if you need help and I’ll show you how to turn your journey into a conversion engine.